Petra Mihaljevich

She started at Farro just under 10 years ago, as part of the founding team behind the first store in Lunn Avenue with just 12 staff. She has worked very hard to realise her vision to create dynamic shopping experiences through education, passion and a connection to the producer. She has also created an incredible team who love working together, have great repertoire and appreciation for what they do and the business they work for.
Petra has worked in marketing and communications for the past 18 years. After a stint in the UK working for the Prince of Wales’s organic food company she developed a passion for telling food stories, from plot to plate, especially sharing the stories of producers who have a passion and enthusiasm for what they do.
She has worked in food PR for Cuisine Magazine and the Champions of Cheese Awards and also as marketing manager for All Good Bananas, the first NZ importer of Fair-trade Bananas and producer of fair-trade organic soft drinks, Karma Cola.
At Farro she works across the business helping to educate and inform customers about the range of amazing producers they support and communicate their stories and enhance the whole shopping experience

Sessions

Wednesday, 26th July 2017
The emotional potato
11:00 AM