Steve Ridder has more than 20 years of experience in the technology industry building products, launching internal startups, and scaling go-to-market activities. He founded precision agriculture and soil health company Teralytic, which made the world’s first NPK soil sensor. Teralytic’s wireless probe contains 26 sensors to provide the most detailed soil quality data available, reporting soil moisture, salinity, pH, and NPK at three different depths, as well as aeration, respiration, air temperature, light, and humidity. Teralytic’s solution makes it easy for farmers to grow more using less, while reducing the environmental impact of agriculture.